Company Watch - BSkyB :: Business and Management Studies

Company Watch - BSkyBCOMPANY WATCHThe company that I kick in chosen that is in the Ftse carbon is BSkyB andthe rival company to BSkyB that I eat up chosen is Cable & Wireless (C &W). I will be observe these companies over four weeks and recordingand analysing their share prices as well as the Ftse 100. I will beusing The Times newspaper to discover share prices and businessinformation regarding the companies and the Ftse.HISTORY OF BSKYBIn 1989 Sky introduced broadcast boob tube to the UK with fourchannels. By 1990 sky reached one one thousand million homes and incorporate withBritish Satellite Broadcasting (BSB) to form BSkyB. In 1991 Sky andBSB streamline their channels into five separate channels. Between1992 and 1993 BSkyB secures exclusive rights to live FA post-mortem Leaguefootball coverage and Sky Multi-Channels launch with a packet of 14channels at basic subscription level. In 1994 five much channels areintroduced and Sky announces 13 million investment in Britis h filmsincluding a major output deal with British Screen. similarly in 1994 17% ofBSkyB is floated on the UK and US Stock Exchanges.By 1995 BSkyB enters the FTSE 100 index, six more channels are addedand subscribers exceed five million. In 1996 BSkyB secure a contractfor FA Premier league football until 2001 season. In 1998 Sky digitallaunches offering 140 channels. More than 100,000 decoders are sell inthe first 30 days.In 1999 BSkyB enters the list of worlds top 250 companies. withal Skydigital is the fastest growing digital platform in Europe acquiringover 1.2 million subscribers in just 10 months and free set topdigital box offer increases subscribers. In 2000 Sky receives GoldAward for outstanding contribution to television at the RoyalTelevision Society Programme Awards and digital subscribers grow to 3million.In 2001 BSkyB reaches its target of 5 million subscribers and switchesoff its analogue signal, BSkyB in addition launch Sky +, Europes first fullyintegrated personal television recorder. By now in 2002 Sky digitalnow reaches 5.7 million households which is a quarter of all Britishhomes and has a target of 7 million digital subscribers by the end of2003. For the first time, more large number are watching multichanneltelevision than the five traditional public dish channels.HOW BSKYB HAS FARED OVER 4 WEEK PERIODArticles Concerning BSkyBOver this period the important articles for BSkyB in the news were thatDawn Airey will become the managing director of BskyB, cosmos paid 1million a year. Dawn Airey formerly field as the Channel Five chiefexecutive but was ostensibly joining the ITV network but was snatched