Greenmonkey Organic Baby Food Essay

stress Christchurch, New Zealand was the home town of 100% organic baby viands company, unfledged play. Founded by sisters, Lizzie Dyer and Charlotte Rebbeck in 2002 ( one thousand putter Ltd, 2013). The two sisters set unwrap to create 100% organic baby regimen that was traceable and sourced from scarce certified New Zealand producers. No other baby food producer indoors the New Zealand market could claim these same principles, creating a funny opportunity for greenish Monkey (Bradley, 2011). Mission.Green Monkey uphold a strong mission, to see a sustainable way of producing their products without harm to the environment, provided also to take the most of what the New Zealand pristine environment has to commotion (Green Monkey Ltd, 2013). Allowing the customer to trace where the products primarily come from is key to Green Monkeys mission statement. Value Proposition Green Monkeys value proposition is to spell information about each part of the sold product, allowing customers from around the military man to see what is in the product.Offering a product that is affordable and of a high standard for small children is one of Green Monkeys founding principles. coat Five employees make up the vital role of managing, marketing and maintaining the highest tone of voice Green Monkey products. Production of Green Monkey is out sourced to a factory in Christchurch, New Zealand, due to high demand. Type of products Green Monkeys product range covers products such as growing up draw powder, meat and non-meat baby food pouches (Appendix 1). All of the products offered by Green Monkey are 100% Organic with no additives. Target customers.The target customers that Green Monkey focus on are in a street corner market where parents are concerned about what is in their babies foods. Green Monkey uphold top customer relations to ensure the security within the niche market. Segmentation Base As Green Monkey cannot grapple on price alone, their demographic has adapted to high to middle income families in Australia, China, Dubai and New Zealand (South, 2012). Green Monkey follow a differentiation centre strategy as they are in a niche market. match to VALS psychographics research innovators are more like to purchase organic foods (Strategic line of work Insights, 2009-2012).Appendices Appendix 1 Example of Green Monkey products Sourced from blood. newzealand. com http//business. newzealand. com/vBY4ddA/media/1185202/GreenMonkey_Event. jpg ?Reference tilt Bradley, S. (2011). Green Monkey Organic Baby Foods skilful Planet Happy Monkeys. Retrieved April 7, 2013. from Bord Bia Irish Food Board http//www. bordbia. ie/industryservices/brandforum/CaseStudies/Green%20Monkey%20Organic%20Baby%20Foods. pdf South, G. (2012). Small communication channel Making it in China Green Monkey. The New Zealand Herald, online 28th September.Retrieved from http//www. nzherald. co. nz/business/news/article. cfm? c_id=3&objectid=10837054 Ecofind. co. nz (2 013). Green Monkey organic baby food ecofind. co. nz. online Retrieved from http//www. ecofind. co. nz/food-drink/green-monkey-organic-baby-food/ Greenmonkey. co. nz (2002). Green Monkey Organics born naturally. online Retrieved from http//www. greenmonkey. co. nz/ Strategic Business Insights. (2009-2012). Sample demographic and behaviours. Retrieved April 7th, 2013. from Strategic Business Insights http//www. strategicbusinessinsights. com/vals.