Describe the fieldwork and research you would undertake in order to investigate why some urban areas are in need of rebranding

When analyse why some urban orbital cavitys need rebranding I would use a score of both primary and lower-ranking tuition to gossip what the environmental, economic and social needs for rebranding were. Primary fieldwork I would boom whilst in the orbital cavity would include land use surveys, EQSs, questionnaires, perception surveys, an major power number of decay and I would besides take photos of the world. By using a wide range of primary fieldwork I would be able to see why the ambit needs rebranding in a range of ways.When complete a land use survey I would use dogmatic sampling as I would visit every 5th situation then make notes on what the property was being employ for used for or what service it set upd. By completing a land use survey I would be able to see what services on that point are in the topical anesthetic area and I would excessively be able to see what state of repair the buildings are in. An EQS allows me to tonicity at the environmenta l needs of an area as when completing it I am assessing the buildings, traffic, open space and gardens and the general quality of the area.To complete and EQS I would passing play around the area and rate each quality on a scale of +2, advanced, to -2, very poor. Another way of assessing the environmental needs of rebranding is by dint of an index of decay, this would involve walking round the area an assessing the physical conditions of buildings at bottom the area and rating them. This would turn up the needs of rebranding as if the area is in a state of disrepair then slew may not be attracted to the area so the cycle of deprivation continues. To complete both the EQS and index of decay I would use stratified sampling as we already knew something rough the area.Opinion based primary fieldwork I would complete whilst investigating the needs of an area includes questionnaires and perception surveys. To complete the questionnaire I would use random sampling to ensure my resul ts reflected a wide range of opinions. Questionnaires would provide me with rafts opinion of the area and earth-closet be used to say why rebranding needs to happen. If their opinion suggests that there are a striation of improvements that could be made to the area or that it is lacking services or transport infrastructure then this shows there is a need to rebrand.Questionnaires beginnert only show the social needs for rebranding but can show the economic and environmental needs as well, it all depends on what they questions ask. A perception survey also reflects peoples opinions of the area again I would use random sampling to gain a wide range of results. Perception surveys would allow me to quickly collect peoples opinions as they include close questions. The results would provide me with opinions on the area and also discipline about improvements people in the area precious to see.The terminal piece of primary fieldwork I would complete whilst in the area would be taking pictures, I would take pictures to try and capture the area socially, economically and environmentally. By taking a range of pictures I would be able to see if the results from my surveys fitted what my pictures show. This would military service when investigating the needs of rebranding as it would provide visual representation of the area and when comparing the results to an area that has been rebranded the needs would proceed obvious quickly.Also when investigating the needs of rebranding I would complete subsidiary research to see if it supports the findings from my primary research. However when using secondary selective information I would have to be careful that the information was up to involvement and wasnt biased. I would use a range of sources to provide me with secondary data such as census data, checkmyfile, crime data, economic exercise and government profiles. I would research census data to see how umteen people in the area are unemployed this would show the e conomic needs of rebranding.The census data would also provide me with information about the social needs of an area as the census data includes information about education and health care provision in an area. Checkmyfile would also back up the information from the census data as it gives information about unemployment and also gives information about the social demographic of the area. This would economic aid when investigating the needs of rebranding as it could show that the demographic is a accredited way because of a poor service provision.Crime data would show the social needs for rebranding as it would show if there are high levels of crime in the area and would give an indication as to how rubber eraser the area was. If the results showed there was high crime in the area and the corporation didnt feel very safe this would suggest there was a need for rebranding. Economic activity would provide me with information about the local areas economy and where people spent mone y in the local area. This would help to show the needs of rebranding as if there were few services in the area then there wouldnt be much spending, it would also show if there was a lot of business in the area.The final piece of secondary data I would research to investigate the needs of rebranding would be government profiles of the are this would provide me with a whole range of social, environmental and economic indicators. When investigating the need for rebranding it is essential that I study the results from my fieldwork and research to the results of an area that has experienced rebranding so I can look at the differences which would be where the main needs would lie.