Change mangement Case Study Example | Topics and Well Written Essays - 500 words

Change mangement - Case Study Example This identified the country among the best countries with air airline facilities until after the Second World War. Airline industry in the country started operating in the year 1910 and offered diversified services such as transporting passengers, commodities, parcels and even medical supplies. Development in the industry however begun with construction of aircraft models in the late 19th century but the models were only constructed in the 20th century and approved in the year 1909 before the first flight occurred in the year 1910. Military application of airlines followed two years later and the services were used in many European countries. A number of aviation colleges were also established in the same decade. In the following decade, flight trials were conducted across international airlines before diversified airline services were offered. The country’s airline industry has however continued to experience changes in its internal and external environments to warrant notabl e changes. Qantas is one of the significant developments in the industry (Australian Government, 2008). Competition within the industry is partially regulated by the country’s political environment. The Trade Practice Act is an example. The industry however allows for market forces’ effects, in competition, such as â€Å"predatory pricing† that offers large firms an advantage over small firms in the industry (Parliament of Australia, n.d., p. 1). The industry’s competitive environment has also shifted from its previous duopoly system to a competitive market system. Some of the major players are Qantas, virgin Blue, and Ansett group among others and the firms use product differentiation as the major tool to attracting and retaining their customers. Qantas however remains the largest controller of the industry’s market in Australia (Parliament of Australia, n.d.). Qantas, one of the major players in the Australian airline industry, has a rich history that extends