Pfizer Strageic Plan

OUTLINE FOR THE STRATEGIC PLAN Please bullet your responses. Staple the completed assignment; do not spend any money binding the assignment. Make sure to respond to every item. I. GETTING STARTED A. Steps in Strategic Management Process Step 1 |Identify the organization’s mission, vision, and value statement | |Step 2 |Determine the firms main business and organizational objectives | |Step 3 |Conduct a SWOT analysis identifying the company’s strengths, weaknesses, opportunities, and threats | |Step 4 |Construct a Competitive Profile Matrix (CPM) | |Step 5 |Construct an External Factor Evaluation (EFE) Matrix | |Step 6 |Construct and Internal Factor Evaluation (IFE) Matrix | |Step 7 |Construct a Value Chain Analysis | |Step 8 |Prepare a SPACE, BCG, TOWS Analysis, and QSPM Matrix | |Step 9 |Use the data above to weigh alternative strategies, make strategic recommendations, develop a plan of action | | |(implementation), and convey the ROI | |Step 10 |Construct Conting ency Plan | B. Information and/or materials used to complete assignment †¢ Resources used in completing the assignment are as follows: Strategic Management Concepts and Cases’ 12th edition textbook, S&P 500 website, Yahoo Finance, Bloomberg. com, Pfizer. com, Google Finance, Reuters. om, and Google search engine including the web pages cited on the Works Cited page. C. Time Frame †¢ My goal is to actively work on a portion of the outline everyday and have it completed to its entirety by the time it is due; therefore I will not have to rush to get it done last minute. D. Resources Needed – all resource your team used to complete this assignment †¢ FAMU database, online articles, company website. II. MANDATES (â€Å"MUSTS†) -CLARIFYING/UNDERSTANDING A. History/Evolution of the Organization †¢ Pfizer was founded in 1849 by Charles Pfizer and Charles Erhart in Brooklyn, New York and has remained dedicated to improving the health and well being o f individuals around the world.The demand for Pfizer’s products soared throughout the Civil War as the demand for painkillers, disinfectants and preservatives increased. In 2000, Pfizer and Warner-Lambert merge to form the new Pfizer, which created the world’s fastest growing Pharmaceutical company. In 2008, Jeff Kindler, Chairman and CEO of Pfizer, announces the next step in the company's evolution and outlines the company's plan to establish smaller operating units designed to enhance innovation and accountability, while drawing upon the advantages of Pfizer's scale and resources. On October 15, 2009, Pfizer acquires Wyeth, creating a company with a broad range of products and therapies that touch the lives of patients and consumers every day and at every stage of life.In 2010, Pfizer announces a diversified R platform named Pfizer Worldwide Research and Development, supporting excellence in small molecules, large molecules and vaccine research and development. As ap art of the acquisition of Wyeth in 2009, Pfizer initially implemented a two-division structure for research and development (BioTherapeutics and PharmaTherapeutics) to ensure the progress and steady integration of both legacy organizations. Due to the speed and effectiveness of that integration, Pfizer progresses to this new model while maintaining the same breadth and research programs. On December 1 and 2 2011 Pfizer completed the acquisitions of Excaliard Pharmaceuticals and Ferrosan Consumer Health’s Business, respectively. B.Identify formal aspects of the organization †¢ Corporate Governance Include: Board of Directors, Board Committees, Code of Ethics, CEO/CFO Certifications, Executive Officers, Policy and Procedures for Accounting and Legal Complaints †¢ Pfizer has created two distinct research organizations. The PharmaTherapeutics Research & Development Group focuses on the discovery of small molecules and related modalities; and The BioTherapeutics Research & Development Group focuses on large-molecule research, including vaccines. The goal with Pfizer doing this is to maximize opportunities within the Biomedical research sector. †¢ Pfizer has also developed an enhanced commercial operating structure.Pfizer has nine diverse health care businesses: Primary Care, Specialty Care, Oncology, Emerging Markets, Established Products, Consumer Healthcare, Nutrition, Animal Health and Capsugel. Each of these businesses is led by an executive with clear accountability for results – from product development following proof of concept to providing access to patients and through to the end of the product's life cycle. B. Identify informal aspects & culture of the organization †¢ Pfizer is sustained on innovation, which seeks a nourishing environment in which ideas and perspectives can flourish. It is an array of unique characteristics, perspectives, and life experiences. Pfizer Colleague Resource Groups (CRGs) are organized by coll eagues who join together to provide a positive forum for professional development. By embracing diversity of thought and experience, our CRGs help drive innovation and build on our success. †¢ David Simmons, the president and general manager of the Established Products Business Unit at Pfizer. Simmons has been highly successful at building a new, non-traditional culture within Pfizer for his business unit. One example of this was that Simmons was able to product high quality drugs at affordable costs, and he did this as high grossing patents were near expiration III. VISION STATEMENT, MISSION STATEMENT & VALUES STATEMENT ANALYSES A. Vision StatementAt Pfizer, we're inspired by a single goal: your health. That's why we're dedicated to developing new, safe medicines to prevent and treat the world's most serious diseases. And why we are making them available to the people who need them most. We believe that from progress comes hope and the promise of a healthier world. B. Vision S tatement Analysis – Does it answer the question â€Å"What to do we want to become? † If not, revise it. If organization does not have one, create one. †¢ Yes, I believe that it answers the question as to what they want to become. Its states that they are dedicated to developing new ways to prevent and treat diseases. C. Values Statement Pfizer does not have a value statement. D. Value Statement Analysis – Does it represent the organization’s guiding principles? If not, revise it. If organization does not have one, create one. †¢ Pfizer will work to provide the best quality drugs that will cater to the most people. We will ensure that as a company we will work to do what is best for our patients, physicians and consumers. B. Mission Statement †¢ We will become the world's most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live. D. Mission Statement Analysis – Do es it have the 9 components? If not, revise it to include all 9 components.If organization does not have one, create one. †¢ No, the mission statement does not include all the nine components. After revising the mission statement, it should be read: o We will become the world’s most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live. We will ensure that we provide products of the best quality at affordable prices to all. We will work hard to ensure that we keep up with the needs and problems of our consumers and provide what is best. We will continue to promote the well-being of our consumers as well as the well-being of our shareholders and employees as well as promote diversity.We will keep abreast of the ever-changing technology to ensure that they needs of our consumers are met at all times and also that we will not become obsolete to our customers. We will forever be dedicated to developing new , safe medicines to prevent and treat the world's most serious diseases. And why we are making them available to the people who need them most. |List each of the 9 components |Excerpts from Mission Statement addressing the component | |1. Customers |We will work hard to ensure that we keep up with the needs and problems of our consumers and provide what is| | |best. | |2.Products or Services |We will ensure that we provide products of the best quality at affordable prices to all. | |3. Markets |We will ensure that we provide products of the best quality at affordable prices to all. | |4. Technology |We will keep abreast of the ever-changing technology to ensure that they needs of our consumers are met at | | |all times and also that we will not become obsolete to our customers. | |5. Concern for survival, growth, and profitability|We will keep abreast of the ever-changing technology to ensure that they needs of our consumers re met at | | |all times and also that we will not become obsolete to our customers. | |6. Philosophy |We will forever be dedicated to developing new, safe medicines to prevent and treat the world's most serious| | |diseases. And why we are making them available to the people who need them most. | |7. Self- Concept |We will become the world’s most valued company to patients, customers, colleagues, investors, business | | |partners, and the communities where we work and live. | |8.Concern for public image |We will continue to promote the well-being of our consumers as well as the well-being of our shareholders | | |and employees as well as promote diversity. | |9. Concern for employees |We will become the world’s most valued company to patients, customers, colleagues, investors, business | | |partners, and the communities where we work and live. | IV. ASSESSING EXTERNAL ENVIRONMENT A. Identify Opportunities / Threats – Analyze trends in the following areas: political, legal, competitive, economic, social, cultural, demo graphic, technological, environmental, and governmental. Provide at least 1 opportunity & 1 threat for each of the 10 areas. Provide responses in bullet format. Political | |Opportunity |Threat | |Measures taken to close the Coverage gap also known as the donut hole may |New Health care Reform Bill was put in place 2010. This law requires drug | |result in people using more brand name drugs rather than buying generic. 9 |producers to make rebates to state Medicaid agencies based on their costs to | | |provide prescription drugs to Medicaid beneficiaries. | | |Constant pressure to lower prescription drug prices from the government2 | |Legal | |Opportunity |Threat | |Acquisitions and in-licensing /co-development opportunities such as recent |Expiration of Patents for drugs, face a loss of up to billions of dollars due | |acquisitions of Excaliard and Ferrosan Consumer Health’s Business in December |to generics taking market share.For example, Lipitor, which grossed 11 bil lion| |2011 may help Pfizer meet unmet needs of their customers. 23 |in revenues last year expired November 28, 2011. This means that other | | |companies are allowed to produce the generic version of the drug. 2 | | |Number of New Molecular Entities approved by the FDA has declined. In 2009, | | |NMEs approved were 26 and 2010 were 21. 2 | | |Beginning of 2011 was a series of new fees in the form of excise taxes payable | | |to the federal government. 12 | |Competitive | |Opportunity |Threat | |Barriers for additional companies to enter the market are high. 4 |French drug maker Sanofi-Aventis’ $20 billion acquisition of Genzyme Corp. | | |completed in April 2011 | | |Fierce competition among Pharmaceutical companies such as Proctor & Gamble and | | |Johnson & Johnson. | | |Japanese drug sales are also expected to expand with current sales of 60 | | |billion, 11% of the world market share. | |Economic | |Opportunity |Threat | |Demands for certain drugs are relatively in elastic. 4 |Based on the projected losses due to loss of market share, Pfizer has shed | | |53,000 and 61, 000 jobs in 2010 and 2009 respectively | | |The decline in spending in the US in the last few years | | |Revenue may be hurt by ongoing negative effects from U. S. ealth care reform | | |and austerity pricing in Europe | | |Inflation will cause an increase in cost and raise drug prices | | |Competition from newer, better drugs may be a threat to sales. For example, | | |Vivus is a new ED drug that may be able to compete with Viagra. 3 | |Social | |Opportunity |Threat | |450 million Americans are over the age of 65 and healthcare spending is the |Number of NMEs approved by the FDA has declined12 | |highest among these individuals2 | | |Humana and Pfizer Form Research Partnership to Improve Health Care Delivery for| | |Seniors in 2011. | | |Cultural | |Opportunity |Threat | |Like GlaxoSmithKline and Abbott Labs in particular — Pfizer has its sights on |Number of legis lative proposals seeking to allow importation of medicines into | |developing countries for a revenue bump. 13 |the U. S. and revenues could be affected | |Demographic | |Opportunity |Threat | |Asian drug sales are also expected to expand.For example, Takeda |77 million people by 2031 will be enrolled in Medicare and Health care and | |Pharmaceutical Company, Asia's biggest drug maker, reported an 18 percent jump |Medicare will not be able to finance this many people2 | |in first-quarter profit, helped by the sale of new medicines in the beginning | | |of 2011. 9 | | |Technological | |Opportunity |Threat | |Pfizer has plenty of drugs in its pipeline with blockbuster potential. 3 | | |Environmental | |Opportunity |Threat | |Adoption of new environmental strategies to be more socially responsible |Adverse effect on drug prices due to threat of imported drugs and threat of | | |counterfeited drugs due to importing and exporting. | B. Monitor Major Stakeholders/Stakeholder Analys is – Customers, Competitors (list at least 3 of the organizations major competitors, Individuals in the community, Employees, Stockholders, etc. 1. Identify Stakeholders |Identify Internal Stakeholders |Identify External Stakeholders | |Ian C.Reed- President, CEO, Director |Johnson & Johnson | |Frank A. D’Amelio- CFO, EVP of Business Ops. |JP Morgan Chase & Co | |Mikael Dolsten- Pfizer Worldwide R&D |Northern Trust | |Freda- Lewis Hall- EVP, Chief Medical Officer |Proctor & Gamble | 2. Stakeholder Matrix – classify the internal & external stakeholders identified above into the appropriate boxes. High Interest/Importance, High Influence |High Interest/Importance, Low Influence | |Ian Reed |Proctor & Gamble | |Frank D’Amelio |Johnson & Johnson | |JP Morgan Chase & Co |Dow Chemical | |State Street Corporation |Merck and Co Inc. | | |Customers | | Employees | |Low Interest/Importance, High Influence |Low Interest/Importance, Low Influence | |Governme nt |Lenders | |Insurance Companies |Suppliers | | | | | | | | | | 3. Stakeholder Analysis |Stakeholder |Responsibility of |What does organization |Stakeholder’s potential |Stakeholders’ perceived |Stakeholder Management | | |Stakeholder to the |expect the stakeholder to |impact on the organization |attitudes and/or risks to |Strategy (SMS) | | |organization |provide? (high, medium, or low) |the organization | | | | | | | |N/A | |Investors |Fund the organization |Provide funding and |High |High Risk; Conservative | | | | |liquidity to the | |Attitude | | | | |organization | | | | | |Strategic plans and |Provide expertise, | |High Risk; Positive |Bottom-Up | |Employees |operations.Supports the|knowledge and value |High |Attitude | | | |functionality and | | | | | | |operational processes | | | | | | |Make critical decisions |Provide conceptual |High |High risk; Conservative |Top-down | |Shareholders | |knowledge and top-down flow| |Attitude | | | | |of decision maki ng | | | | | |Meet market demands |Provide products and | |Medium Risk; Positive |N/A | |Suppliers | |services |Medium |Attitude | | External Factor Evaluation |Opportunities | | | | | |Weight |Rating (1-4) |Weighted Score | |1. Measures taken to close the donut hole may result in people using more brand |. 07 |3 |. 1 | |name drugs rather than buying generic | | | | |2. Acquisitions and in-licensing /co-development opportunities |. 06 |4 |. 24 | |3. 450 million Americans are over the age of 65 and healthcare spending is the |. 07 |4 |. 28 | |highest among these individuals | | | | |4. Expansion of the biologic pharmacy market. |. 07 |4 |. 28 | |5. Bought King pharmaceutical for $3. 6 billion which would open up more |. 06 |4 |. 4 | |manufacture and sales adding to the capital of the company (Carrie, 2009). | | | | |6. Barriers for additional companies to enter into market are high |. 05 |4 |. 20 | |7. Demands for certain drugs are relatively inelastic. |. 07 |4 |. 28 | |Threats | | | | |8. Japanese drug sales are also expected to expand with current sales of 60 |. 08 |2 |. 6 | |billion, 11% of the world market share. | | | | |9. In 2009, Pfizer got assessed a 2. 3 billion fine for which they employed illegal|. 08 |1 |. 08 | |marketing strategies. | | | | |10. Large manufacture and low research for new inductions in the market could |. 07 |2 |. 14 | |decline the profitability. | | | | |11. Constant pressure to lower prescription drug prices from the government |. 5 |2 |. 1 | |12. Number of NMEs approved by the FDA has declined |. 04 |2 |. 08 | |13. The decline in spending in the US in the last few years |. 07 |1 |. 07 | |14. Inflation will cause an increase in cost and raise drug prices |. 06 |1 |. 06 | |15. Number of legislative proposals seeking to allow importation of medicines into|. 05 |2 |. 1 | |the U. S. nd revenues could be affected | | | | |16. 77 million people by 2031 will be enrolled in Medicare and Health care and |. 06 |2 |. 12 | |Medicare will not be able to finance this many people | | | | | | |Total |2. 64 | Pfizer seems to be taking advantage of the opportunities presented as well as avoiding threats but there is still room for improvement.For example, Pfizer seems to be taking advantage of some of the acquisitions that they have had over the last two years. They are seizing the opportunities of the expanding biological pharmacy market. Starting with the acquisition of Wyeth in 2009 and then the acquisitions of Excaliard and Ferrosan Consumer Health’s Business. Pfizer saw that they were not meeting the needs of some of their customers but their competitors were. Excaliard is a privately owned biopharmaceutical company focused on developing novel drugs for the treatment of skin fibrosis, more commonly referred to as skin scarring. Ferrosan Consumer Health’s Business focuses on dietary supplements and lifestyle products.In addition to this, although New Molecular Entities approved by the FDA have declined, Pfizer has managed to get 3 drugs approved by the FDA in 2011 alone. Lastly, Pfizer has responded relatively well to the governmental pressure of lowering their prices as well as the Lipitor patent expiring at the end of November. Pfizer has implemented multiple rebate and discount programs to help assist their consumers. For example, Pfizer has recently partnered with Wal-Mart to offer a $4 prescription program allowing consumers to obtain their prescriptions at that low price. This helps to mitigate the complete loss of revenue and market share if consumers were to go to generic all together.I believe that the reason Pfizer did not receive a score of higher than a 3 was because a lot of these new policies have been recent (2010, 2011) and Pfizer seems to be trying to figure out how to remain profitable as well as cater to their consumers and these acquisitions are all relatively new and Pfizer seems to be just getting adjusted. Competitive Profile Matrix | |Pfizer |Johnson & Joh nson |Eli Lilly | |Critical Success Factors |Weight |Rating |Weighted Score |Rating |Weighted |Rating |Weighted Score | | | | | | |Score | | | |Organizational Structure |. 05 |2 |. 10 |4 |. 20 |1 |. 5 | |Price Competitiveness |. 10 |3 |. 30 |3 |. 30 |3 |. 30 | |Advertising |. 04 |1 |. 04 |1 |. 04 |4 |. 16 | |Product Quality |. 10 |3 |. 30 |3 |. 30 |3 |. 30 | |Sales Distribution |. 10 |4 |. 40 |3 |. 30 |2 |. 0 | |Customer Loyalty |. 03 |3 |. 09 |3 |. 09 |3 |. 09 | |Global Expansion |. 11 |4 |. 44 |3 |. 33 |2 |. 22 | |Market Share |. 11 |4 |. 44 |4 |. 44 |3 |. 33 | |Demographics |. 03 |3 |. 09 |3 |. 09 |3 |. 9 | |Financial Position |. 15 |4 |. 60 |3 |. 45 |2 |. 30 | |Research and Development |. 13 |4 |. 52 |4 |. 52 |3 |. 39 | |Innovation |. 10 |3 |. 30 |3 |. 30 |2 |. 20 | |Total |1. 00 | |3. 52 | |3. 16 | |2. 58 |From constructing the Competitive Profile Matrix, it is apparent that Pfizer is the strongest among the three competitors compared. V. ASSESSING INTERNAL ENVIRONMENT A. Stren gths/Weaknesses |Management | |Strength |Weakness | |In June 2011, Pfizer announced strategic partnerships with ICON plc and PAREXEL|Sometimes Pfizer may have to discontinue the production of drugs; therefore the| |International Corporation, both of which will serve as strategic providers of |demand for that drug increases. |clinical trial implementation services over a five-year period beginning in | | |June 2011 | | |Adoption of new environmental strategies to be more socially responsible | | |Working with numerous companies to do collaborative work in research and | | |development. | | |Pfizer is continually developing new strategies such as plant restructuring and| | |energy master plan. | |Pfizer is divided into multiple sectors so that most leaders have a specific | | |rather than general role. | | |Pfizer expects to increase its market share from 4% to 6% by reinforcing its | | |leadership, expanding developments in high growth markets, building leadership | | |in oncology and taking advantage of R&D in Asia and other countries. | |Marketing | |Strength |Weakness | |Renewed emphasis in the faster growing fields of specialty pharmaceuticals, |Co marketing with other pharmaceutical companies may slow down its global | |biologics, vaccines, and, in some cases, even generics. |growth. | |Its number one pharmaceutical from sales point of view and its marketing |Decreased amount of advertising | |infrastructure is well established throughout the world. | | |Pfizer as six markets, which include Brazil, China, Mexico, Turkey, Russia, and| | |India. | |For the ninth consecutive year, the Pfizer Pharmaceutical Sales Force was voted| | |as first overall in Verispan's â€Å"Pharmaceutical Sales Force Structures. | | |Human Resources | |Strength |Weakness | |Global working network with 95,000 workers |According the glassdoor. om, the company morale is at an all time low | |Accounting/Financials | |Strength |Weakness | |7. 5% ranking corporation market share | Prices, according to the federal government, are too high and are currently | |Sales have increased from 16. 02% in 2008 to 22. 89% in 2010. |trying to get Pfizer to cut their prices. | |High budget pharmaceutical industries having the revenue of $50 billion |Lowest Earnings per Share among competitors. For example, Pfizer has an EPS of | | |$. 48 and Johnson & Johnson and Eli Lilly have an EPS of $1. 5 and $1. 11, | | |respectively. | | |The integration of large acquisitions including a pair by Pfizer — hasn’t | | |resulted in s great return on equity. | | |Each new drug can cost as much as $1 billion to develop, with no guarantee of | | |success. |Internal Technology | |Strength |Weakness | |Due to the expectation of the drugs expiring and the decline and market share, |Delays caused by regulations and the unsuccessful completion of clinical trials| |Pfizer has focused most of the R&D on Biotech based treatments |reduce the potential recovery and returns of investme nts such as R&D. | |Their research and development sector is highly established and in good | | |strength. | | |Renewed emphasis in the faster growing fields of specialty pharmaceuticals, | | |biologics, vaccines, and, in some cases, even generics. | | |Pfizer Announces Licensing Agreement With Puma Biotechnology, Inc.For The | | |Development And Commercialization Of Neratinib, An Investigational Pan-HER | | |Inhibitor | | |U. S. Food And Drug Administration Approves Pfizer’s XALKORI ® (crizotinib) As | | |First And Only Therapy Specifically For Patients With Locally Advanced Or | | |Metastatic ALK-Positive Non-Small Cell Lung Cancer. | | | | |Other | |Strength |Weakness | |Chance to acquire new patents for new technological products |Currently only serving American, European and Asian markets. They are not | |Pfizer has been public in its efforts to address climate change. Our Energy and|serving African or Australian markets. | |Climate Change Program seeks to minimize the cost and operational restrictions | | |arising from a carbon-constrained environment, reduce Pfizer's contribution to | | |GHG emissions, and assess the risk presented to Pfizer's operations from the | | |potential physical changes resulting from a warming global climate. | |Pfizer has committed to ensure that their quality is top notch and no | | |counterfeit products have been purchased by their consumers. | | |Pfizer is committed to its outsourcing. The key considerations for outsourcing | | |decisions include the ability to supply and capacity flexibility, regulatory | | |compliance and safe practices, technology and cost competiveness. | | |Pfizer has a structure for quality.Some components include creating, | | |implementing, and upholding standard operating procedures for trial execution, | | |a quality scientific and medical design of the protocol, clinical investigator | | |and site pre-assessment and selection, regulatory agency and ethics committee | | |approval, dev eloping and providing appropriate informed consent, adequate | | |recording and reporting of data, periodic monitoring and audits. | | B. Value Chain Analysis – Graphically depict the organization’s value chain |Infrastructure: | |-Pfizer's Executive Leadership Team is the company's senior-most leadership and decision-making management body. It brings together our top leaders to focus on major | |financial, strategic and operational decisions for the company. | |-The Governance structure of Pfizer consists of an Executive Board (CEO, CFO, President), Board of Directors (Dennis Ausiello, Michael S.Brown), Shareholders (JPMorgan,| |Northern Trust, Ian Reed, State Street Corporation). | |-Pfizer has made several initiatives to ensure a diverse company culture. They also have recognized their responsibility towards their customers. Certain policies | |include: Business conduct, Lobbying and Political contributions, Sales and Marketing, Research and clinical trials, workpl ace standards, and laboratory animal care. 10 | |Human Resource Management: | |Pfizer has agreements with different universities and recruit from different areas of study. This serves to create a diverse environment and fosters a challenging and | |open culture.Some of their values with regards to their employees are: sustain focus on performance, create an inclusive environment, exchange open discussion and | |debate, manage change, develop people, and align across Pfizer. 2 | |Research and Development: | |Pfizer is prioritizing its research and development efforts in areas with the greatest scientific and commercial promise: immunology and inflammation, oncology, | |cardiovascular and metabolic diseases, neuroscience and pain, and vaccines.Through major research efforts across multiple modalities including small molecules, | |biologics and vaccines. | |Pfizer has set up the phases of clinical development from making the drug to administering the drug through clinical trials and then manufacturing and selling the drugs. | |2 | |Procurement: | |Pfizer is expected to increase outsourced manufacturing of products from approximately 17 percent to 30 percent over the next three years. Key considerations for | |outsourcing decisions include the ability to supply, capacity flexibility, cost competitiveness,and technology. | |Inbound Logistics: |Operations: |Outbound Logistics: |Marketing and Sales: |Service: | |Pfizer procurement professionals |-Pfizer has nine diverse health|-Pfizer has trained over 95 |-Channels of marketing include:|-Pfizer is committed to providing a | |regularly |care businesses: Primary Care, |percent of colleagues worldwide|Television, print ad and online|quality drug to their customers. | |engage with suppliers to reinforce |Specialty Care, Oncology, |in basic problem solving, which|ads. Pfizer has created programs such as | |Pfizer’s expectations in all |Emerging Markets, Established |has resulted in over 8,000 |-Pharmaceutical sa les |the $4 Wal-Mart prescription program| |operational business areas. This |Products, Consumer Healthcare, |improvement |representatives are among the |to provide their drugs at a fraction| |collaboration leads |Nutrition, Animal Health and |projects across the world in |top in the nation. They receive|of the cost. | |to improvement projects with |Capsugel†. 8 |the last five |extensive training so they are |- | |significant performance benefits, | |years. Significant improvements|knowledgeable of the drugs. | |such as reduced | |to Pfizer’s |They have knowledge of Pfizer | | |packaging and transportation costs, | |key products have delivered a |products as well as their | | |and elimination of undesirable | |40 percent reduction in both |competitors. 2 | | |chemicals through process | |the time to make and ship the | | | |improvements†. 8 | |product as well as allowing a | | | | | |reduction in inventory†. 8 | | | Primary Activities Financial Ratios: Finan cial Ratios |Pfizer Inc |Industry |S&P 500 |How Pfizer is doing in | | | | | |comparison to the industry? | |Growth Rate % | | | | | |Sales (Qtr vs. year ago Qtr) |7. 5 |5. 90 |14. 40 |Better | |Net Income (YTD vs. YTD) NA |NA |NA | | |Net Income (Qtr vs. year ago Qtr) |185. 10 |66. 00 |46. 30 |Better | |Sales (5 Year Annual Avg) |7. 42 |7. 59 |8. 28 |Worse | |Net Income (5-Year Annual Avg) |1. 68 |2. 38 |8. 48 |Worse | |Dividends (5-Year Annual Avg) |-1. 08 |9. 81 |5. 9 |Worse | | | | | | | |Financial Condition | | | | | |Debt/Equity Ratio |. 46 |1. 14 |1. 05 |Better | |Current Ratio |2. 3 |1. 7 |1. 4 |Better | |Quick Ratio |1. 9 |1. 4 |1. 0 |Better | |Interest Coverage |9. 6 |23. 5 |316. |Worse | | | | | | | |Investment Returns % | | | | | |Return on Equity |11. 4 |30. 0 |26. 3 |Worse | |Return on Assets |5. 2 |8. 8 |8. 9 |Worse | |Return on Capital |6. 1 |11. 7 |11. 9 |Worse | | | | | | |Management Efficiency | | | | | |Income/Employee |91,763 |84,518 |130,228 |Better | |Re venue/Employee |616,998 |539,073 |1 Mil |Better | |Receivable Turnover |4. 5 |5. 5 |15. 9 |Worse | |Assets Turnover |0. 4 |0. 6 |0. |Better | |Inventory Turnover |1. 8 |2. 7 |12. 5 |Worse | * http://moneycentral. msn. com/investor/invsub/results/compare. asp? symbol=pfe* C. Assess all Functional areas using the internal checklists Management Audit Checklist – Give an example for each response |1. Does the organization use strategic management concepts? |Yes, Pfizer is continually developing new strategies such as plant restructuring and | | |energy master plan.For example, In June 2011, Pfizer announced strategic partnerships | | |with ICON plc and PAREXEL International Corporation, both of which will serve as strategic| | |providers of clinical trial implementation services over a five-year period beginning in | | |June 2011 | |2. Are organization objectives and goals measurable and well |Yes, some of Pfizer’s goals include maximizing opportunities in Biomedical res earch, | |communicated? |forging relationships with ey customers, etc. | |3. Do managers at all hierarchical levels plan effectively? |Yes, Pfizer is divided into multiple sectors so that most leaders have a specific rather | | |than general role. Pfizer is divided into 2 sectors, the PharmaTherapeutics Research & | | |Development Group and the BioTherapeutics Research & Development Group. Each sector has | | |its own managers; therefore it becomes easier to be able to plan effectively. | |4.Is the organization’s structure appropriate? |Yes, their leadership brings together top leaders to focus on major financial, operational| | |and strategic decisions. They have managers for every sector who work specifically to | | |foster the success of that sector. This creates an atmosphere for managers and employees | | |to focus on their specific sector rather than divide their attention. | |5. Are job descriptions and job specifications clear? Yes, Pfizer provides a detailed descript ion of the top managers and what they do as well | | |as what they expect from all their employees. | |6. Is employee morale high? |No, according to glassdoor. com, the employee morale is at an all time low. | |7. Is employee turnover and absenteeism low? |Yes, Pfizer currently has over 110,000 employees and they have managed to maintain their | | |staff turnover at a rate lower than 10% per year for the past 10 years, despite the | | |industry's average rate of 15%. | |8.Are organizational reward and control mechanisms effective? |Yes, Pfizer has recently raised its salary for its employees from the 50th to the 75th | | |percentile of markets rates. | Marketing Audit Checklist – Give an example for each response |1. Are markets segmented effectively? |Yes, Pfizer as six markets which include Brazil, China, Mexico, Turkey, Russia, and India | |2. Is the organization positioned well among competitors? |Yes, Pfizer ranks #2 right behind Proctor and Gamble | |3. Has the organiza tion’s market share been increasing? Yes, Pfizer expects to increase its market share from 4% to 6% by reinforcing its | | |leadership, expanding developments in high growth markets, building leadership in oncology| | |and taking advantage of R&D in Asia and other countries. | |4. Are present channels of distribution reliable and |No, according to Pfizer. com, globalization has made channels of distribution easy targets | |cost-effective? |for counterfeiting products. Drug Importation also poses a difficult task of closely | | |monitoring these drugs to prevent counterfeiting and damaged goods. | |5. Does the organization have an effective sales organization? Yes, For the ninth consecutive year, the Pfizer Pharmaceutical Sales Force was voted as | | |first overall in Verispan's â€Å"Pharmaceutical Sales Force Structures. | |6. Does the organization conduct market research? |Yes, this is the basis for their business. They have to research the causes and effects | | |for the drugs that they manufacture and produce. | |7. Are the organization’s products and services priced |No, the federal government has been trying to get Pfizer to decrease its prices to be more| |appropriately? |affordable for customers. | |8.Does the organization have an effective promotion, advertising,|Yes, Pfizer products have become a household name for most. Pfizer has a marketing | |and publicity strategy? |strength in major geographical and therapeutic areas. | |9. Is marketing planning and budgeting effective? |Yes, one of Pfizer’s plans is to cut the budget of R by 12 million dollars by the end of| | |2012. | |10. Do the organization’s marketing managers have adequate |Yes, from inspection of the top marketing managers, they all have experience prior to | |experience and training? |Pfizer. | |11.Are product quality and customer service good? |Yes, Pfizer has committed to ensure that their quality is top notch and no counterfeit | | |products have been pur chased by their consumers. They have implemented numerous plans in | | |order to assure top quality. This stems from their procurement strategies such as making | | |sure that their suppliers only produce the utmost quality of products. | Finance Audit Checklist – Give an example for each response |1.Where is the organization financially strong & weak as |Yes, the company has a high gross profit margin at 81. 5%, which indicates a strong | |indicated by financial ratio analyses? |position in the market. | |2. Can the organization raise needed short-term capital? |Yes, their operating activity ratios for the most part have improved. For example, their | | |inventory turnover decreased in 2009 to 4. 03 but then increased in 2010 to 8. 07. | |3. Can the organization raise needed long-term capital through |Yes, most of the company’s ratios seemed to have decreased in 2009, but most recuperated | |debt and/or equity? |in 2010. For xample, total asset turnover decreased in 2 009 to 0. 23 but then increased in| | |2010 to 0. 35. | |4. Does the organization have sufficient working capital? |Yes, the company’s working capital increased since 2009. In 2010, the working capital was | | |$18,991 million. | |5. Are capital budgeting procedures effective? |Yes, the company has decided to cut back in R costs in order to save capital | |6. Are dividend payout policies reasonable? |No, the payout for dividends is currently $. 20 per share which is $. 3 less than its | | |number one competitor, Proctor & Gamble | |7. Does the organization have good relations with its investors |Yes, all the financials are reported online and there is a sense of transparency with the | |and stockholders? |investors and the company. | |8. Are the organization’s financial managers experienced and well |Yes, all managers have experience prior to working at Pfizer | |trained? | | R Audit Checklist – Give an example for each response |1.Does the organization have R facilities? Are they adequate? |Yes, Pfizer has the world’s largest research. Pfizer has six main research locations, | | |which include: New York, California, Massachusetts, Connecticut, UK and Missouri. | |2. If outside R organizations are used, are they cost-effective? |N/A, Pfizer does not use outside R organizations. | |3. Are the organization’s R personnel well qualified? |Yes, Pfizer has a rigorous screening process for their scientists that work in R. This | | |is done to ensure a quality product. | |4. Are management information and computer systems adequate? Yes, Pfizer engaged PA Consulting Group to create and implement a rapid, insightful | | |information management solution that would help the company manage and derive value from | | |the wealth of project and agreement information. 14 | |5. Is communication between R and other organizational units |Yes, communication has to be effective when it comes to R and the other sectors. This | |effective? |has to be done to ensure safe, effective products. | |6. Are present products technologically competitive? |Yes, Pfizer has some of the leading medications in areas such as Internal Medicine.The | | |drug Lipitor is the leading drug for the reduction of cholesterol in the industry as of | |

Gladstones social and economic reforms in his first ministry Essay

Gladstone’s first ministry (1868-74) was elected in favour of Disraeli’s Conservatives, despite the fact that it was the Conservative Party which passed the Second Reform Bill, because the electorate felt that Gladstone had consistently supported reform. As such, his ministry passed many reforms in their first tenure. There are a range of criteria by which these reforms can be deemed successful, and many interpretations of Gladstone’s reform programme. One interpretation of the reforms of Gladstone’s first ministry is that it was, in the words of historian E. J. Feuchtwanger, a â€Å"great reforming ministry†. In terms of social reform, there is much to commend this view. Although far from the most notable reform carried out by this ministry, the Married Women’s Property Act (1869), which gave married women legal status and allowed women to keep à ¯Ã‚ ¿Ã‚ ½200 of their own earnings, was one of the most important pieces of legislation regarding women’s rights. The Education Act of 1870 also made advances in gender equality, as it made provision for girls to attend school, leading to the suffragette movements in 1918 and 1928. So, in terms of women’s rights, the social reforms of this ministry can be judged a success, as although the changes may not seem hugely significant, they were the foundations for further campaigns and reforms. The 1870 Education Act greatly pleased the working classes and in dicated a move away from laissez-faire in government legislation, but it also caused divisions in terms of religious teachings, with Catholics clashing with Anglicans. However, the short-term drawbacks are dwarfed by the protracted consequences and the benefits therein. It is clear at this juncture that Gladstone’s ministry was committed to extensive reform. The Cardwell Reforms of 1872 concerning the British Army were more focused on making the Army a more efficient Imperial force, and the Judicature Act of 1873 aimed to simplify the British legal system, establishing a single Supreme Court of Judicature and tidying up the organisation and roles of the courts. Both of these measures show effective and logical attempts to cut public expenditure and count as unequivocal successes, despite opposition from the House of Lords and Queen Victoria with regards to the Cardwell Reforms. The Irish Church Disestablishment Act (1869) showed a willingness by Gladstone to make concessions in Ireland in order to maintain peace. The reforms of this ministry, then, can be deemed successful when judged against Gladstone’s own aims of ‘peace, retrenchment and reform’. In terms of economic reform, Gladstone’s ministry was perhaps less successful: entry to the Civil Service on the basis of a competitive exam (introduced in 1870) qualified as a success in terms of ‘reform’ and ‘retrenchment’; in terms of clear economic policy, however, there was very little done by the ministry, perhaps because the economy was faring well and did not require government intervention. So, it can be seen that the programme of reform passed by Gladstone’s first ministry, although not complete successes, consisted of effective and progressive changes which shaped the future of the country. The ministry reformed with good intentions, and impr oved efficiency of some the nation’s key institutions. However, another interpretation of these reforms is that they were not part of a ‘programme’ at all; more that they were a series of unplanned reforms that alienated supporters. The aforementioned Education Act is a good example of one of the main problems with even the most successful reforms made by Gladstone’s ministry: while they may have appeased or please one faction of the population, they served to alienate or anger another. Sometimes reforms alienated two sides: the 1872 Licensing Act drew criticism from temperance groups like the United Kingdom Alliance for not being harsh enough on drinking, but also incurred the wrath of the working classes whose access to beer was restricted. This mild piece of legislation had highly adverse consequences for the Liberal Party, and they further irritated the working classes through economic reform, namely the Trade Union Act and Criminal Law Amendment (1871). This Act and Amendment, which gave trade unions full legal rights before banning strikes and picketing, cost Gladstone a great deal of working class support, and shows a distinct lack of success in his aim of ‘reform’. However, the introduction of the Trade Union Act allowed for support of the whole labour movement, and can therefore be seen as a long-term answer to an omnipresent problem. Reduction in income tax in 1874, from 6d. to 3d. in the pound may have satisfied the people and given stimulus to the economy through higher general spending, follows the Gladstonian aim of ‘retrenchment’ in one sense, as it gives the government less to spend, but it may also mean that more progressive measures are not taken as a result of cost. In terms of Gladstone’s aim at ‘peace’, his ministry was again arguably unsuccessful. While the Irish Church Disestablishment Act was a progressive concession to the Irish, it heightened expectations in Ireland, which in turn increased the chances of future unrest. Again, Gladstone’s ministry fail to preserve ‘peace’, then. Cardwell’s abolition of the purchase of commissions caused outrage in the elite classes and obscured the far-sightedness of other army reforms. A pattern is emerging: Gladstone’s reforms seem to irritate every single faction of the population (even Queen Victoria, who opposed the Cardwell Reforms), and this cost his ministry so much support that the Liberals lost the 1874 elections. This is not the mark of a successful ministry, and it can thus be said that, although Gladstone’s ministry may have had good intentions, the haphazard and unstructured programme of reforms single-handedly lost them the subsequent elections, qualifying these reforms as unsuccessful. Perhaps it would be most prudent to argue that although Gladstone lost support in the short-term, his ministry reformed with regards to the future. Theirs was a far-reaching and innovative programme of reform, and it covered a wide breadth of areas, from women’s rights to army reform. At the cost of support and a consecutive term in government, in a fashion similar to Peel and his Corn Law Repeal, Gladstone’s ministry pushed through many unpopular but effective reforms. And although to proclaim that his first ministry was ‘one of the finest instruments of government that ever were constructed’ may be rather hyperbolic, it worked with honest aims at progressive reform, rather than the more cynical reform of the preceding Disraeli administration. A successful programme, then, with bad consequences for the party.

Whole Foods Market Expansion Essay Example | Topics and Well Written Essays - 2500 words - 4

Whole Foods Market Expansion - Essay Example This research will begin with the statement that Whole Foods Market Inc. is a natural food chain store founded in 1980 in Austin, Texas. Four local businesspersons namely, Renee Lawson Hardy and John Mackey owners of Safer Way Natural Foods, and Mark Skiles and Craig Weller, who were owners of Clarksville Natural Grocery came together to start the chain store. They were brought together by the idea that a supermarket that specialized in natural foods was necessary if they were to exploit the market fully. As it turns out, the group’s idea was right as the store gained success immediately after its opening. This has seen the company grow leaps and bounds from a single store to a multi-shop franchise with shops all over the United States. The growth stemmed from the fact that the success from the start saw the company gain strength that enabled its partaking in a series of acquisitions and mergers that were carefully chosen. The growth was so immense that the company took its op erations internationally just after the turn if the new millennium with expansion into Canada in 2002 and the United Kingdom in 2004. However, the exploitation of mainland Europe is yet to occur with the company planning to do this in its next phase of expansion. It is common knowledge that the values held by Americans and Europeans differ greatly. Even the English is spoken in the two countries differs. As such, the approach used to explore the mainland Europe market needs to take into account the nuances arising from the social-cultural differences outlined below. The first nuance has to do with language. The American English is filled with idioms and expressions as well as structures that are not common in the European scene. Although English is the most widely used spoken language in the business world, it has a standard known as â€Å"international English†. This means that the market exploitation needs to adopt a language that will need rephrasing to avoid misunderstand ings. Then there is the issue that not all European nations understand English. As such, depending on the nation that the company is seeking to expand into, it is necessary to have interpreters for the smooth running of operations.

Merger Between Sprint And T-Mobile Research Paper

Merger Between Sprint And T-Mobile - Research Paper Example because the two carriers have been struggling with the churn which has resulted to the two companies losing grounds to the Verizon Wireless and AT&T carriers. The merger will help in finding a spectrum path in succeeding. For the purposes of Deutsche Telekom to grow T-mobile, the best strategy may be to merge because as it was seen, the strategy worked for Verizon when it took over Alltel. This merger will offer T-mobile an opportunity to offer new services, gain new customers, and also present an opportunity for expansion. The financial position of Sprint reported a Q4 net loss and an operating revenues drop of 14 percent over the past years period. This issue of finance is mostly important to T-mobile parent which is Deutsche Telekom DT and thus a merger with a US carrier is the best strategy. T-mobile suffers from a lack of compelling products and services and thus it is hindered from competing in an effective manner. A merge possibly with an existing carrier is therefore the fast est way that will help T-mobile to penetrate today’s market and grow. Based on the current size, the combination of Sprint and T-mobile will accumulate a close of a total number of 82 million subscribers and annual service revenues of $11 million. There are 11 million more subscribers in Verizon wireless and 5 million more subscribers in AT&T carrier (Butcher, 2011) Due to slightly lower ARPUs, there will be much work that needs to be done on the merger so as to catch up with the carriers that are on the top two because both Sprint and T-mobile are running above twice the churn in monthly estimates of the two leading carriers. This means the carriers are operating at above 3 percent against 1.5 percent. Deutsche Telekom AG was holding talks to Sprint Nextel Corporation to sell its T-mobile USA, a major stake in the entity that is combined as the consideration. A deal might as well not be agreed upon because these negotiations have been on and off for a sometime. The T-mobile USA valuations haven’t been agreed upon by the companies because the company reported a decline in its reported profits. The merger involving Sprint and T-mobile of USA brings together, a third and fourth largest wireless provider in U.S. These companies are behind Verizon Wireless and AT&T Inc. The net worth of T-Mobile of U.S was between $ 15 and $ 20 billion. The sprint net worth was $13.6 billion. The price of Sprint, the acquirer may disappoint Deutsche Telekom because the buyer may pay less reason being customer losses. Basing on the unit’s earnings, the company may expect about $25 billion (Saitto et al, 2011) Considering Verizon wireless has 93 million subscribers, AT&T has 85 million subscribers, a combined sprint and T-mobile will put them behind a third placed carrier which is very strong with about 82 million. This puts them in a very competitive position of becoming the second positioned carrier. T-mobile has a sales price of $39 billion which is three tim es its net worth of $13 billion. This means that it would result to Sprint having more debts of worth billions which will increase its total leverage. Market capitalisation of sprint has ranged between $13 billion to around 16 billion since the merger was announced. Sprint will thus be required to borrow billion of dollars to fund the merger which will double its current leverage of $20 billion of long term debts. By year 2010, sprint had 138 percent debt to equity ratio meaning purchase of T-mobile would

Now we can get congress going Essay Example | Topics and Well Written Essays - 250 words

Now we can get congress going - Essay Example There should be adoption of policies that will ensure new graduate and majority of youth get enough opportunities after getting out of the education system. Addressing these issues will boost confidence on elected leader and also esnures that the current administration is seen as doing something on policy issues. On the other hand, I belive that addressing issues of enrgey will help in reviving areas of the economy that are not performing well. Energy sector is a key driver of various parts of the economy. This is because energy drives various sector of the economy such as prodcution. Most of the prices of goods and services enjoyed by americans are determiedn by the prodcution process. Hence, addressing issues of enrgy will be paramount in esnuring that Americans are not faced by high prices of goods and services. Moreover, americans will be able to purchase more commodities with less. Therefore, a proposal to construct Keystone XL pipeline should be a priority of the new elected

Evidence base Assignment Example | Topics and Well Written Essays - 250 words - 1

Evidence base - Assignment Example sts that operating room nurses should exhibit strong professional judgment, effective communication and critical thinking skills that aid them in becoming accustomed to the dynamics of a surgical room (Moss et al, 2014). According to the Operating Room Nurses Association of Canada, the policy does not only assist in defining the safety measures of the patient but similarly plays a role in helping the perioperative nurses attain competence. Additionally, the enactment of such a policy results into continuous improvement of perioperative nursing as a practice (Wade, 2014). The practice of perioperative nursing is broad given that they routinely have to interact with different healthcare providers including surgeons and anesthetists. To that effect, a perioperative nurse often takes part in all the operating phases ranging from pre-assessment all the way to recovery. Data relevant to the highlighted policy is often collected by analyzing whether the perioperative nurse assigned to a specific patient took part in the preoperative, anesthetics, surgical and recovery stages. This is because the nurses are often required to sign in for any session they take the patient through. Moss, J. & Tibbs, M. S. (2014, November). Promoting Teamwork and Surgical Optimization: Combining Team STEPPS with a Specialty Team Protocol. Association of perioperative Registered Nurses journal. DOI:

Compare and contrast two, current commercial strategies from different Essay - 1

Compare and contrast two, current commercial strategies from different corporate organisations operating in different industries - Essay Example The commercial strategies are noted to be the strategic specifications that helps in developing the overall credibility of a company to perform and even helps it to develop operations specifically from the initial production to final needs. The maintenance of a commercial strategy enhances the ability of an organisation to manage the various operations and maintain its sustainable growth and development (Duquette, Kotler, McClelland, Ranjan & Zimmerman, 2014). In this context, it can be inferred that many organisations are incorporating commercial strategies to enhance the ability of the organisations to perform. Based on this context, the paper elaborates on the incorporation of the commercial strategies adopted by McDonalds Corporation and Toyota Motor Corporation. The paper compares and contrasts the strategies used by the two companies to develop their sustainable domain. Toyota Motor Corporation is a Japanese based automobile company that has enhanced its hold across the globe and is entitled to be the first automobile company that has the ability to produce 10 billion cars a year. The company was instituted in the year 1937 and it deals with luxury cars and commercial vehicles. The company has developed its sustainable domain based on the effective management of strategies and efficient use of resources (Nkomo, n.d.). The strengths of the company are observed to be the strong holds on the market and brand recognition that the company has in the global market. The strong focus on the Research and Development (R&D) has been enhancing the market share and developing its brand image in the global market. Furthermore, with an extensive network all across the globe, the company has enhanced their level of consumer satisfactions and further developed their brand loyalty (Nkomo, n.d.). Irrespective of the massive global presence and enormous brand image, the company has been facing fall in sales. This could be

Research Continuous Quality Assurance efforts in a school clinic Essay

Research Continuous Quality Assurance efforts in a school clinic - Essay Example For any treatment to bear fruit, a patient is required to admit the fact that he or she is sick and that they are open to the treatment they are being given. School going children are mostly encountered with psychological challenges that got to do with growth and transition. They are surrounded by various options that a largely influenced by their peers and guardians. They, therefore, need somebody they can trust with their psychological thoughts. Due to the various growth transitions that they go through, most of them tend to shy away from adults and instead choose to trust their peers. It is, therefore, vital for a healthcare provider to reassure them of their loyalty and trust.As stated earlier, quality healthcare is not just about physical illness but also psychological issues. It may not be easy for school going children to acknowledge the fact that emotional disturbance may be a form of a health care issue that requires intervention. It is hence important for school physicians to create awareness among pupils and students about their psychological health. Healthcare providers need to organize meetings to create such awareness and even help the children to know how to overcome some of the issues they are encountered with. There are questions such as relationships and drugs that are synonymous with certain age groups. A healthcare provider can organize meetings with children of particular age groups and ensure that they open up on some of the challenges they face and how best to handle them.

Understanding how asset classes and systematic strategies behave and Thesis

Understanding how asset classes and systematic strategies behave and perform during different macroeconomic environments - Thesis Example Generally, the business cycle phases are distinguished by various economic changes. These economic changes characterizing the cycles may include employment changes, interest rate changes and industrial productivity. Therefore, the business cycle can be referred to a pattern of fluctuation in the GDP (Gross Domestic Product) which affects employees, investors and employers. For instance, a business cycle significantly affects investors, employees and employers who work for a living in the production of services and products, which are in demand (Black 100). The demand for more products fuels inflation and at the same time wages increases. In due time, the demand for products and services decreases as consumers view the prices as unaffordable, this in turn forces the prices to decrease and causes recession. At the end of the cycle, the demand rises as a result of the declining prices as lower prices fuel demand. Therefore, the cycle starts at the beginning once again. When the business cycle is hugely affected by economic factors and does not run smoothly, it can result in the Great depression. Hence, this is the reason behind governments drive to intervene and manage economies (Piros & Pinto 284). Tracking the cycles assists experts in determining the direction and trends of the economy. The business cycle can be beneficial in the equity sector as it can track equity market returns over a given period from months to years (Black 100). In a given period, the economic cycle may differ from one cycle to another; however, there are some trends, which are repetitive and thus are critical in analyzing the fluctuation in determining economic changes. The changes in the economic cycle are vital transformation in the rate of development in the market especially declining and increment in rates of growth in inventories, employment, corporate profits and

John Locke the State of Nature Essay Example for Free

John Locke the State of Nature Essay In the chapter five of The Second Treatise of Government and A Letter Concerning Toleration, John Locke expresses his opinion about property. According to the Bible, all human being is the descendants of Adam and Eve, which mean that this world is common to all humankind. However, in order to that the property is significant to people, the property must be your own private property. The individuals are different from the land and other properties. Everyone is entitled to the private rights; the personal private property may be obtained by the working, and the personal private property is out of the scope of the public property. Therefore, through manual labour, the public properties become privatization. Nevertheless, the privatization of public property is limited; the way to obtain the private property is only in the situation that does not damage others will be accepted by others. Only under such situation that people have provided appropriate resources to others, can they gain own properties to achieve their satisfactory goals through contribution and work. God gives treasure to humans, but does not look forward to seeing humans using it improperly. God expects humans to share and use the treasure in proper way and by their own work. How much treasure people should earn should be decided according to how much they contribute and need. However, it is not ethical to get properties by violating others. When people cannot implement or distribute natural resources in proper ways, others turn such resources into their own properties via ethically appropriate implementation. The right of gaining property from work is prior than lands public-owned status, since most of what people gain is via their hard work instead of natural resources. Above all, if people are willing to work on and properly implement public-owned resource properly, such work will give property as a return. In addition, John Locke indicates that the reason why currency came out was people was making efforts on storing some resource which tended easily to go bad, and making them better use and higher profits. Currency does not have actual value, but its value is from the exchange of other resources. It is pointless to occupy extra property which exceeds the actual need and ability of using it, and is not honest either.

Modeling and of Diatom Mud in Residential Space

Modeling and of Diatom Mud in Residential Space Modeling and of Diatom Mud in Residential Space and the Application Scenario Research Keywords: diatom mud, living environment, living space, modeling, application.       Abstract. Our original ecological diatom mud qualities as a starting point for research, analyzes peoples consumption concept, aesthetics, environmental protection awareness. This article describes the basics and the origin of diatom mud, diatom mud analyzes the features, functions and defects, the diatom mud paint and wallpaper were compared to explain the process and the market situation diatom mud, silicon Prospects algae mud were discussed. Through analysis of this environmentally friendly decorative paint diatom mud, summed diatom mud there are some problems in the conventional construction; through research and exploration of the diatom mud module series is proposed in the form of modules forming diatom mud can serialization assembly decorative product design concept. Introduction In recent years, the impact of interior decoration materials on air quality is being noticed. In addition to aesthetic and practical decorative effect, environmental health functions become an important selection of decorative materials reference index and energy saving, healthy and comfortable interior decoration materials products gradually become the main tendency of the building materials industry. Diatom mud decorative wall material of the unique features of multiple environmental health to become the new darling of decorative building materials market, a unique decorative effect has gained more and more users of all ages. Paints and coatings include diatoms diatom mud. Diatoms paint is added to a conventional latex or oil paint in a certain percentage of diatomaceous earth to impart regulate humidity, absorption of harmful gases to improve adhesion and abrasion resistance more features and so on. Diatom mud is diatomaceous earth as the main raw material, adding a variety of additives made of powder coatings. Diatom mud is China in recent years, emerging as a functional interior decoration environmentally friendly materials, with humidity control, air purification, fire retardant, acoustic noise reduction, thermal insulation and protection of eyesight, self-cleaning walls and other features. Diatom mud is not only versatile, but also can make a variety of color texture, rich styling, style, complete, so the diatom mud introduced into China just a few years it has developed rapidly, the majority of customers and recognition. Diatom mud is a new natural green paint, latex paint and wallpaper to substitute for villas, hotels, homes, apartments, hospitals and other interior decoration. Since the water resistance is poor, not much current is applied to the external walls. Diatomaceous earth from fossil marine diatom algae plants formed after millions of years, the main component of opal and its variants, followed by clay minerals. Diatomite prominent molecular lattice structure determines its unique features, it has a strong physical adsorption and ion exchange properties, after finishing widely used functional coatings, pharmaceutical aid, food additives, nuclear radiation adsorbents and other fields. Diatomaceous earth is a siliceous sedimentary rock, mainly in China, the US, Denmark, France, the former Soviet Union, Romania and other countries. Figure.1 Diatomite SEM photograph The Proposed Methodology Diatom mud decorative wall material.Diatom mud is mainly composed of inorganic cementitious materials, diatom functional fillers, pigments and other auxiliary materials. Currently diatom mud wall decoration materials market mainly dry powder coating material was stirred when such products into similar construction of water sludge, referred to as diatom mud. and more to scratch, wiping construction methods, mainly by its functional features added fillers decision. Diatomite features.The main function of the material as diatomaceous earth is a biogenic siliceous sedimentary rock, the ocean or lake grown diatoms creatures underwater debris deposited by a non-metallic mineral natural environment and evolving role. The main component of diatomaceous earth is amorphous SiO2, followed by minerals, but also contains some organic matter. SiO2 content is one of the diatoms content measurement flag diatomite ore. Diatomaceous earth because of its unique structural features and a delicate, loose, light, porous, absorbent and strong penetration properties and diatomaceous earth and the physical characteristics of both the chemical composition, but also with algae are composed of mineralization environmental conditions and directly affect the diatomite applications. These properties include the color, physical properties, specific gravity, bulk density, melting point, particle size, pore size, and some applications also need to consider the specific surface area and porosity. Since diatomite unique porous structure and excellent absorption properties, making diatom mud decorative wall material combines the unique features of environmental health. It features diatom mud decorative wall material.Diatom mud decorative wall material is the use of diatomaceous earth having a delicate, loose, light, porous, absorbent and permeability and other characteristics, with the traditional interior decoration materials combined to produce both decorative effect and environmental health function decorative building materials. Diatom mud has the following characteristics. The humidity performance. After the film-forming diatom mud coating the interior has a porous structure, when the indoor air relative humidity is too high, the air vapor pressure above the saturation vapor pressure of diatoms wall material surface hole concave surface water on this when water vapor is adsorbed, the desorption and vice. By water vapor absorption, release, effectively regulate the indoor air relative humidity values, so that control in the appropriate range of human health, improve indoor air quality, good living environment. Purifying air. Purification function is also porous channel structure is based on the adsorption of free capture odor molecules in the air, formaldehyde, benzene, volatile organic compounds and a variety of substances. Add the appropriate preparation process purification materials, odor molecules adsorbed molecules rapid decomposition of harmful substances, and thus achieve the purpose of purifying the elimination of hazardous substances, keep indoor air fresh and clean. Diatom mud has a unique molecular sieves structure, not only can absorb moisture in the air can be effectively adsorbed in the air free of formaldehyde, benzene and other harmful chemical substances and odors from smoking, garbage, pet excretion produced thereby to purify indoor air purposes. This is similar to the physical adsorption of activated carbon, but also has the effect of chemical decomposition. Physical adsorption diatom mud is a quick process, but a slow chemical decomposition. Specific reaction process i s as follows: 2HCHO + O2 = 2HCOOH 2HCOOH + O2 = 2C O2 ↑ + 2H2O C O2 + H2O + Ca2 + = CaCO 3 ↓ + 2H + 2HCOOH + Ca2 + = Ca (HCOO) 2 + 2H + Ca (HCOO) 2 + O2 = CaCO3 ↓ + H2O + CO2 ↑ Anti-condensation. Indoor relative humidity stays high, the construction of the wall is easy to produce condensation, having a high level of humidity performance diatom mud decorative wall material can be efficiently adsorbed water vapor molecules and water molecules inside a high capacity reservoir to remove the accumulated surface excessive water vapor molecules to prevent surface condensation. Antibacterial and anti-fungal. Diatom mud decorative wall material can effectively absorb water vapor adhering to the surface, eliminating mold, bacteria growth environment from the source, in addition to effectively suppress and destroy the growth of mold. Some diatom mud products tend to add a certain amount of antimicrobial agent, in order to achieve efficient antibacterial effect sterilization. Protect eyesight. Diatom mud porous surface, which will help generate diffuse, effectively reduce the refractive index of the light, so soft colors. Diatom mud coating the room, the walls reflects light naturally soft, not easy to cause visual fatigue, can effectively protect the eyesight, especially for the protection of eyesight effect is remarkable. The paint surface is flat as a mirror, tend to have higher gloss, refractive index of light is strong, so sharp colors, easily lead to visual fatigue, damage eyesight. Acoustic noise reduction. Diatom mud itself porous, with strong noise reduction function, can effectively absorb harmful high frequency sound segments, and low frequency noise attenuation. Its effectiveness is equivalent to the same thickness of the stone or cement mortar 2 to 3 times. At the same time can be reduced nearly 50% of the reverberation time, significantly reduce the noise on the human body, it is also more suitable for diatom mud railway station and residents near the plant and the use of mechanical units, diatom mud will create a restful nights sleep or working environment. Self-cleaning walls. Diatom mud is mainly composed of an inorganic material SiO2, does not produce static electricity, dust easily attached to the surface. Even among texture or pattern fall into the dust, it is very easy to remove with a feather duster, for hand writing footprints and can be erased with a rubber lightly, as the new permanent wall. Design animated image.In the early development of Chinas animation industry, folk art is widely applied to the design of the animated image, and achieved good results. Folk art in China has a very long history, from the Dunhuang murals to the Han Dynasty brick, paper cutting from northern Shaanxi to Tianjin clay figurines, paintings from Weifang to Shengzhou Shaoxing opera, are forms of folk art. In addition, the design of the characters also has a very rich experience, these design experience and skills for animated image designs, has a very good reference guide, which is the most typical drama. Theatre is one of the widely popular folk art form of folk art in terms compared to other, more emphasis on characters design, which is the most typical mask and clothing. Building materials and technical requirements.Diatom mud technical characteristics of the product, this standard provides technical requirements diatom mud decorative wall material includes a total of three parts, namely, the general technical requirements, functional requirements and technical requirements of harmful substances. General technical requirements which include nine state indicators, workability, appearance of the coating, the initial drying crack resistance, dry time, alkali resistance, adhesive strength, resistance to temperature and humidity performance and diatoms and other ingredients; functional technical requirements include The humidity performance, formaldehyde adsorption properties, formaldehyde purifying effect lasting performance, anti-fungal and anti-5 performance indicators mold durability, etc; harmful substances required to detect volatile organic compounds, benzene, toluene, ethylbenzene, xylene sum of free formaldehyde and soluble heavy metals. Application Status diatom mud. Diatom mud as a new type of environmentally friendly materials, in the form of mud is replacing wallpaper, paint and other traditional interior decoration materials, its production and use have great prospects for development. Japan long ago diatom mud has been used in the construction industry. In the 1960s, Japan supplies scholars began to conduct functional studies diatom mud, diatom mud soon as a new functional building material are widely used. In 1980, the study of environmentally friendly building materials concern environmental protection experts, diatom mud function once again scientists deepen the study, after selection and processing of mineral products diatoms used as a filter aid and adsorbent materials, used in food many areas of medicine, daily chemical, nuclear waste and sewage treatment, such as the production of beer filtration, water purification, medical injections and blood plasma filtration, beauty care products manufacturing and so on. Test methods and index.According to various architectural coatings, interior paint test method specified in the standard functions of the technical indicators at home and abroad, combined with interior decoration diatom mud wall material characteristics Technical indicators refer to the existing domestic and international testing methods and standards, finalized the present standard of the technical requirements and test methods. Diatoms ingredients.Diatom mud decorative wall material reason why the name diatom mud, diatom is because it must function as the main material, and thus comprise one diatom diatom mud decorative wall material must have the basic characteristics. Different manufacturers diatom mud formulations on the market vary, many of the components added to the quantitative analysis of the product a great deal of difficulty. The most commonly used quantitative analysis of diatom test methods are X-ray diffraction (XRD) phase analysis and chemical methods, when used diatom mud product analysis, testing error caused due to complex composition bigger. Several of the above quantitative analysis of the working group have carried out a large number of tests, not to draw reliable conclusions. Temperature and humidity resistance properties. Multi-cellular structures exist diatom mud coating, in the course of ongoing moisture absorption, desorption cycles, while the ambient temperature changes will also affect the pore structure, and thus have an impact on the life of the coating. Objective setting temperature and humidity-resistant performance is to investigate the diatom mud products subject to temperature and relative humidity after many changes, which affect performance and service life. Functional technical requirements.Diatom mud decorative wall material diatoms as the main functional materials, and therefore has specific properties, such as good moisture absorption and put wet, formaldehyde adsorption properties. Because diatom mud decorative wall material having a strong adsorption, water vapor is a good carrier, bacterial and mold growth is moisture conditions. In order to avoid long-term use of the product in question is easy to mildew, diatom mud wall material goods should be reduced by the addition of anti-bacterial mold mildew case material, so this performance standard in mold and mildew can be performed as a function durability index provisions. Diatom mud wall material has a good adsorption, not only on the ability of the adsorption of water vapor in the air, the smell in the air molecules has the same absorption features. This standard is currently selected in the home are more concerned about formaldehyde gas as a representative diatom mud adsorption capacity to detect harmful gas molecules. If only pure diatom mud after adsorption of formaldehyde molecules over time to reach saturation adsorption, adsorption of formaldehyde molecules could be desorbed overflow again cause harm to human health. Therefore, diatom mud wall material as an environmental health product requires a certain degree of purification, purification by adding functional materials, etc. to achieve in this standard indicators added formaldehyde purifying effect durability requirements. Diatom mud decorative wall material used in wet environments due to the coating process a large number of pores of the adsorption of water vapor, so easy to produce mold. As an environmentally healthy building materials and mold is necessary to achieve targets. Conclusion Diatom mud decorative wall material can effectively improve indoor air quality, beneficial to human health, with the introduction of industry standards, consumer awareness of products continues to increase, in order to regulate the market, it would also promote the healthy and orderly Rapid development. Compared to the traditional method of indoor air purification, air purification and diatom mud decorative material combination, with no energy, no secondary pollution, permanent purification, etc. and it is extremely suitable for hotels, guesthouses and the elderly, children and pets family. References 1. Cheng, Yue, and Lin He. Synthesis and Characterization of Nd-Doped ZSM-5 Zeolite from Diatom Mud. Key Engineering Materials. Vol. 727. Trans Tech Publications, 2017. 2. Anderson, John B., et al. Ross Sea paleo-ice sheet drainage and deglacial history during and since the LGM. Quaternary Science Reviews 100 (2014): 31-54. 3. Shi, Ce, et al. Effects of diatom concentration in prepared feeds on growth and energy budget of the sea cucumber Apostichopus japonicus (Selenka). Aquaculture Research 46.3 (2015): 609-617. 4. Cochero, Joaquà ­n, Magdalena Licursi, and Nora Gà ³mez. Changes in the epipelic diatom assemblage in nutrient rich streams due to the variations of simultaneous stressors. Limnologica-Ecology and Management of Inland Waters 51 (2015): 15-23. 5. Virtasalo, Joonas J., et al. Base of brackish-water mud as key regional stratigraphic marker of mid-Holocene marine flooding of the Baltic Sea Basin. Geo-Marine Letters 36.6 (2016): 445-456.

Need for a New Health Care System Essay -- Politics Health Care Medica

Need for a New Health Care System   Ã‚  Ã‚  Ã‚  Ã‚  One of the major problems nagging America is the need for a new health care system. The number of uninsured Americans needing medical treatment is rising. Medicare, a major part of the American health care system, is projected to go broke in 2019 according to USA Today?s article, 'Congress refuses to swallow cures for ailing Medicare.' I have seen this ruin people?s pursuit of happiness. I worked in a nursing home for the past five years. Many elderly patients run out of money to support themselves for their long term care. When they go on Medicare, only certain treatments and prescription drugs are available. This causes them to worsen in condition physically and mentally. I believe that with a national health care system, similar to the one in Canada and some European nations, this destruction of life and happiness will be decreased.   Ã‚  Ã‚  Ã‚  Ã‚  The problem with Medicare is that it is not efficient and is in serious financial problems. One huge concern stated in the USA Today?s article, ?Congress refuses to swallow cures for ailing Medicare, is that the baby boomer generation is about to become eligible for Medicare, and there is currently barely enough money to cover the current population of beneficiaries. Medicare is not the only problem with the American health care system. Increasing amounts of uninsured people, increasing prescription drug costs, increasing amounts of prescription drugs per individual, and the trend toward more expensive drugs are some of the other factors troubling the current health care system (Hansen 2). We all pay for the uninsured through increased medical bills and insurance premiums (Hansen 3). Prescription drug costs are rising due to the increases in research and development costs (Hansen 3). People are requiring more medication and do not tend to shop for the best price, instead they buy what is recommended and sometimes the most expensive (Hansen 2).   Ã‚  Ã‚  Ã‚  Ã‚  We cannot just lower the cost of prescription drugs and expect a huge effect on medical costs. We still are going to be faced with the failure of Medicare and the increasing amount of uninsured Americans. With the increase in the number of uninsured Americans, the increase in the cost of health care will come. With the baby boomer generation coming to eligibility age for Medicare, it is inevitable that Medicare will run dry. Thi... ...o emotional depression. One of our three unalienable rights that our country gave us is the pursuit of happiness. With the current health care policies, many elderly are being restricted of this right. With a national health care system, the country as a whole would benefit. Our national health would improve, uninsured citizens would be eliminated, costs would fall, and Medicare would be revived. Works Cited Axworthy, Lloyd and Spiegel, Jerry. ?Retaining Canada?s health care system as a global public good.? Canadian Medical Association Journal 167.4 (2002): 1-3. Academic Search Elite. EBSCOhost. University of Iowa, Main Library. 18 Dec. 2004 . ?Congress refuses to swallow cures for ailing Medicare.? USA Today (2004): 1-2. Academic Search Elite. EBSCOhost. University of Iowa, Main Library. 18 Dec. 2004 . Hansen, Christopher W. ?Perspective on drug costs.? Vital Speeches of the Day 70.10 (2004): 1-8. Academic Search Elite. EBSCOhost. University of Iowa, Main Library. 18 Dec. 2004 . McCarthy, Michael. ?US doctors group calls for national health-care system.? Lancet 362.9384 (2003): 1-2. Academic Search Elite. EBSCOhost. University of Iowa, Main Library. 18 Dec. 2004 . Need for a New Health Care System Essay -- Politics Health Care Medica Need for a New Health Care System   Ã‚  Ã‚  Ã‚  Ã‚  One of the major problems nagging America is the need for a new health care system. The number of uninsured Americans needing medical treatment is rising. Medicare, a major part of the American health care system, is projected to go broke in 2019 according to USA Today?s article, 'Congress refuses to swallow cures for ailing Medicare.' I have seen this ruin people?s pursuit of happiness. I worked in a nursing home for the past five years. Many elderly patients run out of money to support themselves for their long term care. When they go on Medicare, only certain treatments and prescription drugs are available. This causes them to worsen in condition physically and mentally. I believe that with a national health care system, similar to the one in Canada and some European nations, this destruction of life and happiness will be decreased.   Ã‚  Ã‚  Ã‚  Ã‚  The problem with Medicare is that it is not efficient and is in serious financial problems. One huge concern stated in the USA Today?s article, ?Congress refuses to swallow cures for ailing Medicare, is that the baby boomer generation is about to become eligible for Medicare, and there is currently barely enough money to cover the current population of beneficiaries. Medicare is not the only problem with the American health care system. Increasing amounts of uninsured people, increasing prescription drug costs, increasing amounts of prescription drugs per individual, and the trend toward more expensive drugs are some of the other factors troubling the current health care system (Hansen 2). We all pay for the uninsured through increased medical bills and insurance premiums (Hansen 3). Prescription drug costs are rising due to the increases in research and development costs (Hansen 3). People are requiring more medication and do not tend to shop for the best price, instead they buy what is recommended and sometimes the most expensive (Hansen 2).   Ã‚  Ã‚  Ã‚  Ã‚  We cannot just lower the cost of prescription drugs and expect a huge effect on medical costs. We still are going to be faced with the failure of Medicare and the increasing amount of uninsured Americans. With the increase in the number of uninsured Americans, the increase in the cost of health care will come. With the baby boomer generation coming to eligibility age for Medicare, it is inevitable that Medicare will run dry. Thi... ...o emotional depression. One of our three unalienable rights that our country gave us is the pursuit of happiness. With the current health care policies, many elderly are being restricted of this right. With a national health care system, the country as a whole would benefit. Our national health would improve, uninsured citizens would be eliminated, costs would fall, and Medicare would be revived. Works Cited Axworthy, Lloyd and Spiegel, Jerry. ?Retaining Canada?s health care system as a global public good.? Canadian Medical Association Journal 167.4 (2002): 1-3. Academic Search Elite. EBSCOhost. University of Iowa, Main Library. 18 Dec. 2004 . ?Congress refuses to swallow cures for ailing Medicare.? USA Today (2004): 1-2. Academic Search Elite. EBSCOhost. University of Iowa, Main Library. 18 Dec. 2004 . Hansen, Christopher W. ?Perspective on drug costs.? Vital Speeches of the Day 70.10 (2004): 1-8. Academic Search Elite. EBSCOhost. University of Iowa, Main Library. 18 Dec. 2004 . McCarthy, Michael. ?US doctors group calls for national health-care system.? Lancet 362.9384 (2003): 1-2. Academic Search Elite. EBSCOhost. University of Iowa, Main Library. 18 Dec. 2004 .

Harlem Renaissance :: essays research papers

It seemed to me that the primary purpose of â€Å"The Crisis† was to motivate the â€Å"Darker Race† to rise. I focused my attention on three particular pieces from â€Å"The Crisis†, an advertisement, a section called â€Å"The Horizon† and the poem â€Å"Negro†, to prove my point. Although all of these pieces served the same purpose but their method and what they were presenting were very distinct. In the â€Å"Negro† Langston Hughes focused on the history or the past of the African American race to motive the current blacks to rise. The poem gave the reader a sense of pride to be black; it spoke and comforted the reader. The author spoke of the â€Å"Darker Race† brushing boots, keeping door-steps clean, and building pyramids. The black race did everything from small to large; they gave birth to civilizations. And now it has come to this that they are slaves to their children, they are in the foot of the very thing they created. Hughes is placing curiosity the minds of blacks, how can such be? We were great once, how did we come to this state? Langston Hughes is giving them the gift of inquisition, to seek, to inquire, to gain knowledge. Hughes is sending the message, gain knowledge and learn of our errors, thereafter bring changes, so we may return to our glorious past and be great once again. Similarly the advertisement, â€Å"Do you Know What Civilization Owes to the Negro? Can you give the names of the Negro men and women who helped to make this world’s History? The 2-foot Shelf of Negro Literature†¦Ã¢â‚¬  was inspiring the black community to rise by educating themselves in their great history. It was telling the blacks that you were once great and you can be great again. It challenged and questioned the mind; we were creators of civilizations, how are we now slaves to our very creation? â€Å"The Horizon† too focused on motivating the African community; however, in a little different manner. They focused on the present, unlike the previous two, by showing what the blacks can have with little effort. In this section there were decoded images titled, â€Å"The Dinning Room in a Negro Home†, which brought dreams to many black families. There were also images of professional African Americans, images of churches and universities operated by blacks. All these images were building dreams in the hearts of young African Americans; constructing the next generation black dreamers, singers, poets, painters and artists.

Theories of Social Ecology Essays -- Social Ecology

All three theories by Heidegger, Bookchin, and Naess are based on the normative assumption: humans perceived themselves as being distinct from a world that unites both humans and non-humans. To better understand the distinguishments that each author makes in his theory, I will reconstruct each of their assumption. After that, we will explore the rational fashioning of integrative ways and the problems that it raises. In conclusion, there may be a reiteration of the assumption in our effort to act ethically according to the ecosystem. Heidegger’s theory orbits around the idea that humans are mortal stewards of things on the earth. He believes that humans should consider and respect non-human life forms as part of this comprehensive world in all dimensions of earth, sky, divinities, and their roles in their relative locations. In the same manner, non-humans share an undiscriminating relationship closely knit together in a network by their functions and bestowals. Because of this proximity, human’s stewardship should not promote egocentricity or superiority over non-human items. This responsibility does not seek selfish coercion, but deferential regards to such items in order to bring forth diversity and life. His assumption here implies that humans are like tenants responsible to take care of the rest of the earth as a shared home for all living things. Along with this heuristic, Heidegger supports the saving, preserving, dwelling, building, and integrating of our daily lives with respect to the whole earth. Similarly, Bookchin believes in a respectful co-evolving community of life on earth. His theory of social ecology characterized humans as citizens of a community. Although he does not press on equality like Naess does in... ... life for all or do we seek to use our power and values to dominate? If our treatment of our own kind is considered unjust, consider how our treatment of non-human life forms must be. As I have mentioned earlier, the consequences of our actions and values may be backfired at us and passed to future generations. Perhaps we are ignorant towards the outcome of the transformation we impose on non-human life or perhaps we are, unfortunately, ignorant towards the destruction of our own flourishing of life. Work Cited Sessions, George. â€Å"Arne Naess: The Deep Ecological Movement.† Deep Ecology for the 21st Century. Ed. George Sessions. Boston: Shambhala Publication, Inc., 1995. 64-84. Print. Sessions, George. â€Å"Arne Naess: The Eight Points Revisited.† Deep Ecology for the 21st Century. Ed. George Sessions. Boston: Shambhala Publication, Inc., 1995. 213-221. Print.

Best Practices for Human Services Delivery Essay

The delivery of human services is one venture that organizations can not embark on blindly. It requires key competencies especially on the part of the staff charged with the responsibility of delivering these essential services. It is a task that also requires active participation of key stakeholders, which are basically the population and the agency. When delivering the services, the agencies concerned need to put in to consideration the views of the population. In fact, the population should be involved in the entire process of service delivery, from conception of the idea to implementation. By involving the population, it shows that the agency appreciates their contribution and value of population participatory in the process of service delivery. As a consequence, the population becomes trustworthy partners proud to be identified and associated with the agency and its services. It should be appreciated that the success of the agency in this service delivery solely depends on the response of the population. Indeed, the role of the population can not be overstated. Before the organization embarks on any service delivery, Katherine and Ellen (2009) argue that knowledge about the background of the population is vital. In the modern society, most populations are diverse. It is important that any agency understands all aspect of the population to avoid making mistakes unknowingly. One very important aspect is the competence of the agency. The staff of the agency needs to have basic skills that are vital in service delivery. Lack of skills puts the quality of the agency’s performance at stake. This is then reflected in the results of the delivery. Poor results not only have a negative impact on the image of the agency, but also threaten the future of the organization. It is unlikely that an organization whose performance is poor would get any future reference or even contracts. Besides, the agency delivering such services needs to be well endowed with adequate resources. These include money, time and knowhow (Katherine & Ellen, 2009). These resources are mandatory for any success to be accomplished. They enable the agencies to finish their tasks in timely manner. In addition, they also affect the quality of service delivery. Quality and timely service delivery boosts the confidence of the population in the performance of the agency. This then ensures future growth and population confidence with the agency as contracts can be renewed and secured. Katherine and Ellen (2009) affirm that for any service delivery to be successful, trust is of essence. This should be mutual. They also argue that building trust of a diverse population can be a tricky affair. They suggest that agencies should draw part of their staff from the population. They argue that the agency may not be aware of part of the cultural expectations of the population. Besides, they may not understand the local language, a tool that is very basic in as far as communication is concerned. Poor communication system impacts directly on service delivery as misunderstandings are bound to occur. The agency should also respect the culture of the population in order to successfully deliver its services. Cultures tend to vary considerably and it is important that the agency understands every bit of the population’s culture. For instance, some populations prescribe different dress code for different persons. Although this may not be an issue in an urban population, it is highly significant in a rural setting. Contravening such may negatively impact on service delivery. In extreme cases, the service delivery may even be halted Conclusion The delivery of human services can be a very sensitive process. Utmost care need to be taken to ensure that the population approves of the agency’s performance. This will enable the agency to carry out its activities with ease, all for the benefit of the population. Above all, the agency should market its brand to the population to gain aspect of positive association.

If I Won a Million Dollars and Could’nt Speend It on Myself

I would help my family members. Some of the money I would donate to charity. The rest of the money would go to helping children. First I would give to my mom she raised me as a single mother and had a hard time. I would then get banking accounts for my children so they would have money when they became adults. And hopefully they would make good decisions in life, that would give my kids a better opportunity than I had I would just hope they use it well and that’s the first thing I would do. Next I would donate to charity give money to the Ronald McDonald house. I would give money to the battered women’s shelter to help then get back there life because as a kid I lived with my mom as she was being battered. It would be nice to help someone in need and there’s a lot of women in need of help to escape from being battered and abused . Finally I would build an after school facilities for children so they are not on the streets after school it would have sport’s activities, meals, transportation, and support services. It would help to get more kids off the streets , And that’s what I would do, I would help my family, donate money to charity, battered women’s shelter, and build a after school facilities for children. I may not never win a million dollars but that’s what I would do if I ever won but I’m going to keep playing maybe one day I might win.

Advertising works Essay

For this assignment we are dealing with a type of media study, which involves the features of advertising. For this assignment, we have to write a detailed and comparative review comparing the two adverts for a student studying how advertising works. We have been given a copy of an advert, which is trying to sell Kellogg’s Special ‘k’. The assignment states that we must discuss the similarities and differences between the Kellogg’s advert and an advert of our own. During the lesson we discussed the features of the Kellogg’s assignment and how different parts of the advert such as colour and font size and use of images to coax the readers to buy the product. I have structured this project in a way that shows the features of the Kellogg’s advert, then my own advert and finally the identification of the differences and similarities between the two. Kellogg’s Advert  Here I will construct a detailed analysis of the advert and the uses of its features and effects on the viewer or reader.  At first glance we can see that the advert is situated in a magazine and is spread across two A4 sheets. We have two images on the left and another on the right, followed by a paragraph of text to the right of the advert. The first image is of a women of quite a young age say around 28-32 sitting in her morning clothes on a stool holding a bowl. This is the largest of the images on the page so it is the first thing that the eye will see as the reader turns the page and sees this advert. This may well point out the age group of the audience that the advert is aimed at, woman of age between 25 and 35 who tend nowadays to take their self-appearance very seriously and the advert will use this against them to sell the cereal. The image is in colour and the woman is good looking and has perfect bodily features for example her teeth are straight and brilliant white and she is slim and is dressed as an average person would look in the morning. The editor of this advert has set the image like this for quite a few reasons The image is in colour which adds a bright and happy feeling to the advert  The woman is good looking and slim this would make the reader envy the woman but also feel happy for her, and will push the reader to find the source of the woman’s perfect features.  She is the largest image of the advert this may show that the advert is mainly aimed at woman.  And finally the woman is wearing very casual clothes and looks like she has just woken up and is eating breakfast, which presumably is the cereal the advert intends to sell. This makes the reader feel accessible to the product in other words because the lady looks like an average person, the reader will not be put off and, maybe think that this product is only for â€Å"the beautiful people†. Next on the advert is an image of a man, considerably smaller than that of the woman but this man has a tough look on his face is very well built, the man is shown with no top on emphasising his toned physique. At first glance the image doest â€Å"say† to much to the reader in terms of what that stands for, but once again related to the above point these fairly mysterious features entice the reader to read on just a little further just to find out what the images relate to. The last two images are of a spoon full of special K flakes, which is situated to the right of the advert midst all the text. This is very revealing as once you see this picture you begin to understand what the advert is describing, and the final image is of the front cover of a box of special K this small but significant image sticks in the readers mind very cleverly, as it is the last thing the person will read on the advert it will hopefully stick in their mind so that the next time they go shopping lets say they walk through the cereal isle and then as they go past the box it will instantly remind them of that advert they saw in that magazine, then once their minds start thinking and reminiscing on what they read, they will remember the pretty woman and the good looking man and this will all add up to finally convincing the reader to buy it and this is the long term result the owners of Special K are looking for. Following on from the subject of images we then smoothly come into the part about â€Å"Text/Lexis†. Playing probably one of the most important roles of the entire advert, catchy one liners and titles and also thought provoking paragraphs assist the images in selling the product. We have four main sections of text on the entire page; we have one main heading a quote and two paragraphs of writing. First up is the title, which is situated bang in the middle of the page and reads â€Å"Stay Special†. Now there are quite a few analytical comments to make about this title, this particular title contains a considerable amount of potential which I am going to slowly explain. At first glance the reader will pick up on the size of the font and the colour, one word is black the other red, the text is big and bold and straight to the point just what is needed to get the message across quickly and efficiently, the word â€Å"stay† is printed in black and has been placed, on top of another background image of a fridge, but do not be fooled, that image is not there for no reason the handle of the fridge † coincidently runs underneath the word â€Å"stay† doubling as an underlining effect, very clever! The word â€Å"special† in red, this is a colour coordinating effect that makes the reader believe that by eating this cereal you will stay special. What it is referring to is the image of the woman, special is merely referring to the woman’s physical appearance, she is fit in good shape and has good looks, all the components needed for the specified audience of this advert, women who are on the search for a man, (this is where the picture of the man will kick in) also very cleverly constructed is the positioning of the title, although to the casual reader it may seem like a bad printing job, but the word special has been purposely positioned to lie across both sides of the advert, this very effective technique acts as a bridge for the readers eyes leading them onto the next page of the advert to read for more, the readers are oblivious to this but find themselves already reading the next page, the word special has been carefully selected, as it coincides with the name of the product â€Å"SPECIAL K†, which has been colour coordinated to match the colour of the name of the box. So on reading that title the reader is lead straight onto the next piece of text, the quote.